Client: Gymtown Rodeo
Year: 2020
압구정 로데오에 위치한 1:1, 소규모 PT 전문 피티샵 브랜딩 작업입니다. 빈티지한 느낌을 살린 컬러 팔렛에 메인 로고와 카우보이 캐릭터를 이용한 서브 로고가 개발되었습니다. 간판, 사이니지, 현수막, 시트지, 월그래픽 등 인테리어에 필요한 요소들도 브랜드의 톤앤매너를 살려 타이포그래피와 일러스트로 작업되었습니다.
피티샵, 헬스장 오픈에 필요한 명함, 전단지, 배너, 세션카드, 포스터 부터 브랜드 컬러를 담아낸 티셔츠와 굿즈까지 다양하게 제작이 가능합니다.
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Branding project for a 1:1, small group training shop located in Apgujeong Rodeo, Seoul. Along with the main type logo, sub-logo was also designed with cowboy character with a vintage-inspired color palette. The necessary elements for the interior, such as signage, banners, and wall graphics, have been designed with typography and illustrations, reflecting the brand's tone and manner.
For the opening, various items can be produced, including business cards, flyers, banners, session cards, posters, and merchandise featuring the brand colors, extending to t-shirts and goods.
Client: Gymtown Forest
Year: 2022
짐타운의 두번째 로케이션, 짐타운 포레스트의 브랜딩 디자인을 이어가게 되었습니다. 서울숲에 위치한 짐타운 포레스트는 타잔을 메인 캐릭터로 사용해 서울숲의 로케이션을 강조했습니다. 인스타그램 브랜딩 또한 기존의 브랜드 컨셉에 맞추어 블루와 레드 컬러를 유지하고, 일러스트와 타이포를 적절히 사용하여 진행하고 있습니다.
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Gymtown Forest is the second location of Gymtown. Located in Seoul Forest, Gymtown Forest’s branding includeds tarzan character to emphasize on its location. Graphic elements for the interior design includes singage, banner, and wall graphics. The Instagram branding also adheres to the existing brand concept, maintaining blue and red colors and progressing with the appropriate use of illustrations and typography.
Client: 라한 셀렉트, 경주상점 [트래블코드] | Lahan Select, GyeongJu Store [Travelcode]
Year: 2020
라한 셀렉트의 편집 매장, 경주상점의 리테일 디자인 입니다.
정성, 장인, 고전, 상징의 4가지 카테고리로 제품을 분류하고 각 카테고리가 의미하는 시간의 길이를 나무의 나이테로 표현해 로고와 브랜드 디자인으로 활용했습니다. 정성은 1년, 장인은 10년, 고전은 30년, 상징은 100년 동안 사랑을 받아온 제품을 나타냅니다.
제품마다 어떤 시간을 파는 것인지의 설명을 담은 엽서는 방문하는 고객들이 한장씩 가지고 갈 수 있도록 매장 한쪽 벽면에 진열되었습니다. 어린이들을 위한 레트로 과자 종합세트와 어른들을 위한 경주맥주와 다온한과 세트도 패키지 형태로 제작되었습니다.
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Retail design of Gyeongju Store at Lahan Select.
The store categorizes its products into four categories: dedication, craftsmanship, classic, and symbol, representing the length of time each signifies with tree rings in the logo and brand design. Dedication represents products loved for one year, craftsmanship for ten years, classic for thirty years, and symbol for products cherished for a hundred years.
Each product comes with a postcard explaining the time it represents, displayed on one wall of the store for visitors to take. The store also features a retro snack set for kids and a package set of Gyeongju beer and Daon Han-gwa for adults.
Client: 흥아기연 [Hoonga]
Year: 2018
흥아기연의 50주년 및 이전과 함께, 새로운 디지털 시대에 맞는 브랜딩 리뉴얼 프로젝트입니다. 기업의 역사와 함께한 이전 로고는 굵은 블록 타입과 타이트한 글자 간격으로 가독성이 떨어져, 리뉴얼과 함께 기존의 브랜드 톤은 유지하되 세련되고 간결한 타입형 로고로 변경되었습니다. 기존의 브랜드 컬러인 다크 블루 또한, 정확한 채도를 맞추어 인쇄하기가 어렵고, 다소 무거운 느낌이 있어, 레드 컬러로 변경하여 임팩트를 살렸습니다.
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For the 50th anniversary of Hoonga and their new start with relocation, every detail of the design was reworked to meet requirements of the digital age. The new Hoonga logo gives the individual elements a new, modern quality to sharpen their impact.
The original logo designed decades ago used extra bold block type with tight letter spacing. In the future, the wordmark will be slimmer and broad kerning to fit for the digital world. With this new look, the trademark will gain lightness and elegance. The original dark blue brand color will be replaced with red which is easier and cheaper production for any marketing products.
Bit Museum is a fictional museum that exhibits artworks that use the concept of light. Their exhibitions not only include art of natural and artificial lights, but also art of reflections and shadows created by light. The museum is located in Seoul and aims to attract international visitors by having its identity in three different languages: English, Korean and Chinese. The name of museum, Bit, is originally Korean, meaning light.
Project completed at the School of Visual Arts, 2015
Eric Baker, Instructor
Silver, New Talent Annual 2016
Series of posters designed for an exhibition: Temple of Lights. The exhibition was originally inspired by a Korean artist, Hyunjoo Park, and expanded with an American artist, James Turrell. As the title of the show indicates, this exhibition showcases artworks with a concept of light which will be presented at Bit museum. To connect design to theme of the exhibition, variety shadows and reflection are used throughout the poster.
Project completed at the School of Visual Arts, 2015
Eric Baker, Instructor
78 Fruit & Veggie is a branding for a street vendor located at the corner of 78th Street and York avenue. Since it is a street market run by three guys day and night, the identity is designed with hand drawn calligraphy and illustrations to match the vendor's attributes including convenience and sincerity. While maintaining the personality, some of the marketing materials redesigned to add some style. This includes the price cards, takeaways, business cards, and app. The app simply helps its customers to check whether it is open or closed and which products they have in fresh or out.
Project completed at the School of Visual Arts, 2014
Dan Blackman, Instructor
Inspired by army ration packs, this identity for an organic food brand was created with a minimalist approach. The name reads simply, reflecting the brand, which aims to deliver a simple food style to its consumers, using only natural ingredients, no GMOs, no artificial flavors and preservative-free. Just as the products contain no harmful or additional chemicals, the design for their packaging was also restricted to only necessary elements.
Project completed at the School of Visual Arts, 2014
Dan Blackman, Instructor